By following these nine tips,
you will be able to develop a speech for any group on any subject on
which you have some knowledge. Enjoy the moment and do not allow stage
fright to hold you back.
During your time on stage presenting your
well-prepared material, you will shine in the spotlight!It is inevitable that at times during our careers or personal lives; we
will be required to provide a presentation or public speech to a group
of people.
Perhaps the group is a group of peers; perhaps the audience
will be senior or top-level management; perhaps the group will be
comprised of people who wish to learn something from you. This is an
opportunity that can boost or hinder your career path. When the day
comes to provide a public presentation, will you know what to do to
create and present an effective speech? Will you put the audience to
sleep?
Or will you be able to hold the attention of most of the
audience? While you may wish you had listened more during that speech
coaches presentation last year, you still have to get ready to hold the
interest of an audience for a specific period of time. Professional
speech coaches will always stress that preparation is the key to success
in public speaking.
Speech Coaches Tip 1: Know your audience:
Before you begin to prepare your material to present, you need to know
what group of people will most likely comprise your target audience. It
is important to speak at the level of understanding of that particular
audience.
If you are speaking about aerospace to grade school children,
you would want to be certain you will be speaking at the level they can
understand clearly and find interesting. If you are speaking to rocket
scientists about aerospace, a completely different and much more
technical speech would be required.
One way to be certain to put an
audience to sleep is to talk over their heads or far below their level
of knowledge. All good speaking coaches will agree that targeting your
audience and their knowledge level is crucial.
You may well know exactly
what group you will be speaking to and their level of understanding of
the topic. If you do not have this information, seek it out by talking
to the person or group who invited your to speak or talking to members
of a group likely to be similar to those who will attend your speech.
Speech
Coaches Tip 2: Know Your Subject: Speech coaches sometimes state that
anyone can speak to any group on any subject and hold their interest
for a short time. This is true, but only to a point. Hopefully, you were
asked to present this speech because you are an expert in the field.
However, that may not always be the case. You must know the subject you
are speaking on to the level of detail that will prepare you to answer
questions from the group.
Research, read, search the internet, talk to
experts, or whatever is required to gather the information so that you
know your topic well. Remember, you will need to be able to offer
specific facts or anecdotes if you are to create a lasting impression
with your speech, so make sure to take at least mental notes of
real-life examples to pepper throughout your speech.
Speech
Coaches Tip 3: The Rule of Three: People in general can focus on three
things and remember them well. Speech coaches recommend that a speaker
identify the three major things they wish the audience to remember from
the presentation you provide. Identify what three things you want to
emphasize to your audience.
Speaking coaches also recommend that no more
than three examples or proofs of each point be made as sub-points.
This will provide a basis for your outline of the speech. You will also
want to repeat the three major points three times in your speech: during
the introduction, while covering each point, and in the closing
statements.
Speech Coaches Tip 4: Prepare Your Material: At this
point, most speech coaches recommend sitting down and fleshing out the
material you will be presenting the body of the speech or the three
points you identified as your main points. Don't worry about opening or
closing the speech at this point, just get your three points defined and
formatted so that you can convey excitement and knowledge about your
topics.
Speech Coaches Tip 5: Compelling Opening Statements: Now
that you have bodies for your speech, professional speaking coaches
recommend reviewing your material and developing a compelling and
interesting opening comments section. You must give the audience a
reason to listen.
Make them want to know what you have to tell them. Humour can be used provided you are a person who can deliver humour
naturally and intelligently to the target audience but it is not
necessary. In the opening, you should include the three points you will
be covering in the body of the speech.
Speech Coaches Tip 6:
Closing Statements: You should close the speech with a brief review of
the three major points contained in the speech. These should be brief,
but, remembering the Rule of Threes, will allow you to reinforce your
main points.
Speech Coaches Tip 7: Read and Re-Read Your
Material: After you have prepared your speech, read the material until
you know it well. Speech coaches recommend that you not attempt to
memorize word-for-word, but that you know the material so well in your
head that you can discuss the subject even if you lost all your notes!
By having this material in your brain, you are prepared to delivery the
knowledge to other people.
I once attended a lecture series with a man
who would enter the room, sit on top of his stack of notes, and then
recite them word for word for the next three hours. The notes and speech
were not even in his native language. You may never be the most dynamic
speaker in the world, but you have full control over whether you are
perceived as being informed and prepared.
Speech Coaches Tip 8:
Audience Involvement: Speech coaches often stress that you must involve
an audience to hold their attention. Depending on your audience, this
can be accomplished in several ways.
For a formal audience where you
cant break the audience into groups or other physical involvement, ask
questions of the audience such as What would you do if this occurred?
Another technique is to ask for a show of hands of how many people have
been in similar situations or had the same questions you are answering
in your speech.
Tell the audience, Now, please write this down because
it is crucial knowledge for your success. If the group is small and
informal, you may be able to involve the audience by asking groups of
several people to write a question or comment to be collected and
reviewed at the end of the presentation.
Any technique you can think of
that will involve the audience and get them to participate will work
much better than ending with, Are there any questions? That ending
almost never, according to the best speech coaches, results in a
response from any attendees.
Speech Coaches Tip 9: Present with
Confidence: When the time comes to present your speech, take a few
minutes to practice deep breathing to calm yourself. Remember that body
language is very important and you must be animated while speaking.
Talk
the speech rather than read it. These people came to hear you, not read
your work! Make eye contact with the audience, moving that eye contact
from person to person. Move your hands and if room allows, walk about
the stage. Smile where appropriate, show facial expressions of concern
where appropriate. Animate your body and your face to remain interesting
and dynamic.
If you make a mistake and have to correct yourself, laugh
at yourself. Accept that you are human and this one speech is not the
end of the world. Use short, clear sentences spoken in a clear, calm
voice. Pause at main points there is no need to rush because you are
prepared and KNOW you are prepared.
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